Smart Segments: Predictive Modeling for Better and Faster Appeals
April 10, 2024 at 1 p.m. (ET) / 10 a.m. (PT)
How do you target the right type of ask to the right individuals? Who should you ask for an upgrade? A recurring gift? Who might be willing to volunteer? Traditional segmentation can help, but it is often time-consuming and produces hit-or-miss results.
In this webinar, GiveCampus explores a new approach. You’ll learn how we’re using predictive models to identify which constituents are ripe for the ask, so that you can take the guesswork out of appeal targeting and free up dozens of hours for you and your team.
In this webinar, you'll discover:
- How running inclination-based appeals – recurring giving, upgrades, second asks, volunteer recruitment, etc. – can maximize the value of your donors
- How GiveCampus leverages data from across its community of 1,000+ schools to predict which of your donors might be receptive to these types of asks
- How you can get started using Smart Segments!
Register Today!
Speakers
Casey Fish
Director of Partner Success, Enterprise & Enablement, GiveCampus
Michael Firn
Sr. Product Data Scientist, GiveCampus